Plans and pricing

Clear scope. Clear price.

Three plans to start. Every price is our fee only. Ad spend is yours, paid directly to the ad platform.

Each plan includes managing up to $5,000, $10,000 or $20,000 a month in ad spend. Above that, management is 10% of the spend over the cap.

Foundation

$3,000/mo

Best for: Businesses that already get some work from Google and want a solid, protected local presence.

  • 33 services included, handled for you
  • Google Business Profile fully managed: 3 posts a week, weekly photos, Q&A, protection
  • Listings cleaned up across Google, Apple Maps, Bing, Yelp and Facebook
  • AI visibility audit and monthly monitoring across ChatGPT, Gemini, Perplexity and Claude
  • Local SEO, keyword research and competitor gap analysis
  • One ad channel built and managed, with click-fraud monitoring (up to $5,000 a month in ad spend)
  • Every Google review answered
  • Monthly report and strategy call
See all 33 included

Google Business Profile

  • Full profile optimization (categories, services, products, description, hours, attributes)
  • Google Maps ranking optimization
  • 3 Google posts per week
  • Weekly photo uploads
  • Q&A setup and monitoring
  • Holiday and special-hours updates
  • Profile monitoring and protection
  • Reporting fake or spam competitor listings

Local listings

  • Citation audit and cleanup
  • Apple Maps, Bing Places, Yelp and Facebook listings
  • Duplicate listing removal

Reputation

  • Responses to every Google review
  • Review monitoring and alerts

Search: Google + AI

  • AI visibility audit (ChatGPT, Gemini, Perplexity, Claude, Google AI)
  • Monthly monitoring of how AI describes you
  • Consistent business facts everywhere AI looks
  • Local SEO audit of your website
  • Keyword and customer-question research
  • Page optimization to match your Google profile
  • Google Search Console setup and monitoring
  • Indexing of new pages
  • Monthly competitor gap analysis

Paid ads

  • Ad channels managed: 1
  • Monthly ad spend managed (10% of spend above it): Up to $5,000
  • Campaign build or takeover
  • Keyword and negative-keyword management
  • Bid and budget management
  • Ad copy writing and testing
  • Ad assets (sitelinks, call, location)
  • Geographic targeting and ad scheduling
  • Click-fraud monitoring

Reporting and strategy

  • Monthly report: ad performance, cost per lead, visibility, AI mentions
  • Strategy calls: Monthly
Start with a free review

Scale

$6,000/mo

Best for: Crowded markets, multiple locations, or owners ready to be the obvious name in their area.

  • 47 services included
  • Everything in Growth
  • A third ad channel plus retargeting (up to $20,000 a month in ad spend)
  • Full social media management, including short video from your footage
  • A/B-tested landing pages
  • Calls every two weeks and a quarterly growth plan
See all 47 included

Google Business Profile

  • Full profile optimization (categories, services, products, description, hours, attributes)
  • Google Maps ranking optimization
  • 3 Google posts per week
  • Weekly photo uploads
  • Q&A setup and monitoring
  • Holiday and special-hours updates
  • Profile monitoring and protection
  • Reporting fake or spam competitor listings

Local listings

  • Citation audit and cleanup
  • Apple Maps, Bing Places, Yelp and Facebook listings
  • Duplicate listing removal

Reputation

  • Responses to every Google review
  • Review monitoring and alerts
  • Syndicating your reviews across platforms

Search: Google + AI

  • AI visibility audit (ChatGPT, Gemini, Perplexity, Claude, Google AI)
  • Monthly monitoring of how AI describes you
  • Consistent business facts everywhere AI looks
  • Getting recommended by AI (earning citations AI trusts)
  • Local SEO audit of your website
  • Keyword and customer-question research
  • Page optimization to match your Google profile
  • Google Search Console setup and monitoring
  • Indexing of new pages
  • Monthly competitor gap analysis
  • Schema markup (structured data): Full site graph
  • Profiles on high-trust sites
  • Placements in “best of” listicles
  • Monitoring what people see when they search your name

Paid ads

  • Ad channels managed: 3 + retargeting
  • Monthly ad spend managed (10% of spend above it): Up to $20,000
  • Campaign build or takeover
  • Keyword and negative-keyword management
  • Bid and budget management
  • Ad copy writing and testing
  • Ad assets (sitelinks, call, location)
  • Geographic targeting and ad scheduling
  • Click-fraud monitoring
  • Competitor ad monitoring

Website and content

  • Landing pages per month: 4, A/B tested
  • 2 service or service-area pages per month
  • Website health monitoring (speed, uptime, broken links)

Social

  • Social media: Full management + short video
  • YouTube channel optimization
  • Sharing across Facebook, Reddit, Pinterest and X

Reporting and strategy

  • Monthly report: ad performance, cost per lead, visibility, AI mentions
  • Strategy calls: Every 2 weeks
  • Quarterly growth plan
Start with a free review
Compare plans

How do the plans compare?

Each step up adds to the one before. Every plan starts with the foundation: the profile, tracking and search work that has to be right before anything else pays.

What’s includedFoundation$3,000/moGrowth$4,000/moScale$6,000/mo
Google Business Profile
Full profile optimization (categories, services, products, description, hours, attributes)✓✓✓
Google Maps ranking optimization✓✓✓
3 Google posts per week✓✓✓
Weekly photo uploads✓✓✓
Q&A setup and monitoring✓✓✓
Holiday and special-hours updates✓✓✓
Profile monitoring and protection✓✓✓
Reporting fake or spam competitor listings✓✓✓
Local listings
Citation audit and cleanup✓✓✓
Apple Maps, Bing Places, Yelp and Facebook listings✓✓✓
Duplicate listing removal✓✓✓
Reputation
Responses to every Google review✓✓✓
Review monitoring and alerts✓✓✓
Syndicating your reviews across platforms—✓✓
Search: Google + AI
AI visibility audit (ChatGPT, Gemini, Perplexity, Claude, Google AI)✓✓✓
Monthly monitoring of how AI describes you✓✓✓
Consistent business facts everywhere AI looks✓✓✓
Getting recommended by AI (earning citations AI trusts)—✓✓
Local SEO audit of your website✓✓✓
Keyword and customer-question research✓✓✓
Page optimization to match your Google profile✓✓✓
Google Search Console setup and monitoring✓✓✓
Indexing of new pages✓✓✓
Monthly competitor gap analysis✓✓✓
Schema markup (structured data)—Core pagesFull site graph
Profiles on high-trust sites——✓
Placements in “best of” listicles——✓
Monitoring what people see when they search your name——✓
Paid ads
Ad channels managed123 + retargeting
Monthly ad spend managed (10% of spend above it)Up to $5,000Up to $10,000Up to $20,000
Campaign build or takeover✓✓✓
Keyword and negative-keyword management✓✓✓
Bid and budget management✓✓✓
Ad copy writing and testing✓✓✓
Ad assets (sitelinks, call, location)✓✓✓
Geographic targeting and ad scheduling✓✓✓
Click-fraud monitoring✓✓✓
Competitor ad monitoring——✓
Website and content
Landing pages per month—24, A/B tested
2 service or service-area pages per month—✓✓
Website health monitoring (speed, uptime, broken links)—✓✓
Social
Social media—Posting from your photosFull management + short video
YouTube channel optimization——✓
Sharing across Facebook, Reddit, Pinterest and X——✓
Reporting and strategy
Monthly report: ad performance, cost per lead, visibility, AI mentions✓✓✓
Strategy callsMonthlyMonthlyEvery 2 weeks
Quarterly growth plan——✓
Depends on your systems

What depends on your systems?

Work that runs through your phones, email and CRM, like instant replies to new leads, call tracking and review requests after every job. What we can do depends on your setup and whether you’re open to upgrading it. We’ll scope it after we see your systems.

  • Call tracking and recording
  • Lead-source tracking from first click to booked job
  • Instant text/email reply to new leads
  • Automatic text back on missed calls
  • Lead alerts to your phone
  • Automated review requests after every job
  • Reporting of booked jobs and revenue by source
  • CRM, phone and email integrations
Beyond the plans

What happens after the plans get you found?

The plans get you found. These fix what happens after: the call, the quote, the website, the customer who never came back. We scope and price each one once we’ve seen your business, and only commit to what we can deliver.

Convert

Never miss a lead

If nobody answers, they call the next company. A missed call isn’t a missed call. It’s a missed customer.

  • AI phone receptionist that answers, qualifies and books
  • Automatic text back on missed calls
  • Instant replies to every web inquiry
  • Phone system setup, call scoring and coaching
Convert

Turn quotes into jobs

A quote sent is not a job won. Without follow-up, good prospects go quiet and pick whoever called them back.

  • Quote and estimate follow-up automation
  • Recovering lost quotes
  • CRM setup, integration or migration
  • Online booking and instant-quote calculators
  • Sales process and pricing consulting
Attract

A website that sells

Your site is your best salesperson or your worst one. Slow, vague or hard to use on a phone, and the visit is wasted.

  • Website design, build or redesign
  • Built for speed, mobile and calls
  • Clear pricing and quote paths
  • Search and AI-ready from day one
Retain

Bring past customers back

Your easiest next sale is someone who already paid you. Without a system for it, nobody asks them again.

  • Campaigns to win back past customers
  • Service reminders and rebooking
  • Maintenance and membership plans
  • Referral programs

Find your biggest leak first

Also available

What else can we build?

Whatever takes your business from where it is to where you want it, grouped by the step it serves. Each is scoped and priced once we’ve seen your business. Systems, sales & AI →

Diagnose5
  • Sales process audit
  • Efficiency and operations audit
  • Market and competitor research
  • Customer lifetime value analysis
  • KPI dashboards
Attract11
  • Logo and brand identity
  • Video production
  • Vehicle wrap, yard sign and print design
  • Press releases and PR (when there’s real news)
  • Influencer partnerships
  • Direct mail, postcards and Every Door Direct Mail
  • Billboards, radio, streaming TV
  • YouTube, TikTok, Nextdoor, LinkedIn, Angi and Thumbtack
  • Email marketing
  • Blog and content marketing
  • Expansion into new markets or locations
Owner authority5
  • Personal branding for the owner
  • Owner authority website
  • Knowledge Graph and Knowledge Panel work
  • Book creation (owner as a published author)
  • Speaking, podcast and media placements
Convert5
  • AI sales-training bots for your team
  • Sales process and pricing consulting
  • AI website chat
  • Proposal and quote templates
  • Payment and invoicing integration
Retain2
  • Upsell and cross-sell campaigns
  • Satisfaction surveys and customer newsletter
Run better6
  • Custom CRM build
  • CMS and system integrations
  • Workflow and back-office automation
  • AI tools and integrations for your team
  • Operations, pricing, hiring and contractor systems
  • Growth consulting
The fine print, in plain words

What should you know before you start?

  • 12-month agreement on all plans, with a 120-day results exit (terms apply).
  • You pay media and usage directly where possible: ad spend, printing, postage, influencer fees, phone minutes, texts and AI usage.
  • Ad management covers one local market, up to $5,000 (Foundation), $10,000 (Growth) or $20,000 (Scale) a month in ad spend. Above that: 10% of the spend over the cap.
  • Regional or national campaigns: a one-time setup fee for each added market or state to build and test it, then the same 10%.
  • Influencers, billboards, radio and print aren’t in the plans: 10% of the media buy, or a project fee.
  • Conversion tracking on your website is required to start. It’s how we prove results.

Not sure which plan fits?

Start with a free Root Cause Review. It shows where you’re losing customers, which points to the plan that fits.

Get your Root Cause Review